Who are we?

SellerX Commerce is an international e-commerce company headquartered in the start-up metropolis of Berlin.


SellerX Commerce combines successful own brands such as kwmobile, kalibri and Navaris under one roof. As an e-commerce revolutionist, the company made a conscious decision to sell on online marketplaces such as Amazon and eBay: close to the customer, fast, worldwide. The company sells more than 20,000 articles in the areas of accessories for consumer electronics and home & living. More than 7,000,000 customers are supplied every year. Strong upward trend.


In 2012, Jens Wasel and Max Kronberg founded KW-Commerce. With team spirit, assertiveness and discipline, they managed to establish the company at the top of Amazon retailers within a very short time. This rapid development was achieved without external financing and is continuing.

The company now employs over 420 people worldwide.

Our company purpose:

Great Products Everywhere.


We are working on the future of online trading. Our mission: Great products everywhere. We bring color and diversity into the lives of our customers. We think and act big. We market globally. We sell quality niche products.

Locations

In our head office in Berlin Mitte and our fulfillment location in Großbeeren, creative ideas are led to success: from product design to purchasing and logistics to sales. All from a single source!

Our branches in Dongguan and Hong Kong are an essential part of SellerX Commerce's success in terms of the professional and efficient realization of our supply chain and the development of the sales market in the Asia-Pacific region.

World map_KW

story

2012

  • Jens Wasel and Max Kronberg got to know each other while they were still studying and discovered their shared passion for e-commerce.

  • In 2012 the success story of KW-Commerce began with 4 employees in Berlin-Charlottenburg.

  • Launch of the first own brand: kwmobile. With its comprehensive range of products in the field of accessories for consumer electronics, the brand has developed into a real player in the e-commerce marketplace over the years.

  • Amazon and eBay Germany are the first online marketplaces to be connected.

  • In the course of the year, the company successfully enters the French market.

2013

  • Things are looking up: the number of employees triples within the year from 25 to around 75.

  • European and international markets are continuously being developed: The company's worldwide success is shaped by its market entry in Italy, Spain, England and the USA.

2014

  • Growth means advancement: The new head office in Berlin-Mitte is located in the immediate vicinity of Gendarmenmarkt.

  • With the opening of another branch in Dongguan in China's Pearl River Delta, the company is meeting the challenges of global trade and is focusing on future-oriented supply chain management.

  • With 120 employees, KW-Commerce is developing into a medium-sized company with start-up flair.

  • At the other end of the world, the company masters the market entry in Australia and Canada.

2015

  • The signs continue to point to growth: in addition to kwmobile, the second brand kalibri is entering the market. kalibri focuses on premium accessories for consumer electronics with high-quality materials and a high lifestyle value.

  • Asia and North America are being developed: Customers from Japan and Mexico are now among the users of kwmobile and kalibri products.

  • In December 2015, the online magazine Gründerszene named KW-Commerce the fastest growing digital company in Germany.

2016

  • The private label portfolio is supplemented by another brand. Since December 2016, customers have been enjoying Navaris products from the Home & Living area.

  • The branch in Dongguan is being further expanded and is developing into a self-sufficient logistics location.

2017

  • The diversification of our product portfolio is progressing steadily - our range now includes around 30,000 items.

  • Our branch in Dongguan, China is developing into a logistics and sourcing location.

  • The number of employees increases to around 190 at the end of 2017.

  • KW-Commerce wins the finalist award of the entrepreneurial award of the auditing company EY "Entrepreneur Of The Year".

2018

  • Our new Hong Kong office is beginning to take shape.

  • The private label portfolio is expanded to include other products from the hard and soft goods sectors.

  • We master market entries in India and Mexico.

  • The number of employees increases to around 210 at the end of 2018.

2019

  • The new shopping hub opened in Hong Kong earlier this year.

  • In order to have sufficient capacity for the rapid company growth in the warehouse and logistics, a new logistics location is opened in Großbeeren.

2020

  • Our branch in Hong Kong is expanded with an additional location for purchasing and quality. In total, we occupy 4,000 m² of office space and almost 20,000 m² of storage space worldwide.

  • We enter the Dutch and Swedish market.

  • The number of employees will increase to over 330 in 2020.

  • We are growing very strongly again this year, with a growth rate of over 50%.

2021

  • We continue to grow in the double-digit range

  • The number of employees will increase to over 450 in 2021.

  • In December of that year, KW-Commerce GmbH merged with SellerX to form the SellerX Group.

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